Users will soon have a new feature that allows them to lessen the amount of AI-created videos appearing in their feeds. This initiative comes as the platform announced that it currently hosts over 1 billion content made with AI.
Pilot Phase and Launch
The new functionality is being tested over the coming weeks before a widespread release. This development comes amid a surge in AI content, fueled by new AI video creators.
The Broader AI Trend
It has been noted that nearly 10% of the quickest rising content creators on another major platform exclusively feature content made by AI. A significant portion of this material is considered mass-produced AI material, a phrase for substandard, factory-style content that is often nonsensical or surreal.
Based on user feedback that many people enjoy content produced via AI tools, ranging from AI artwork to informative clips, and we aim to give people the ability to adjust the amount of that, based on their own choices,” said a company executive.
Volume and Proportions
The service announced that there are now over a billion videos on its network identified as artificially created. Overall, more than 100 million videos are submitted to the platform every day, making AI-generated material a minor portion of its total content library.
Customizing Your Feed
Users will be in a position to reduce or increase the volume of AI content they see by using the “manage topic” feature in the application and picking the AI content topic. Additional categories that can already be adjusted under the setting encompass current affairs, fashion, aesthetics, and dance.
Platform Guidelines
The platform’s policies oblige content makers to tag “realistic” artificially created content, and it prohibits malicious deepfakes of celebrities or crisis events. Any realistic artificial content that is not labeled can be deleted under its user guidelines.
Furthermore, the platform will now add an artificially created tag to content produced via its built-in AI features, or flagged by an industry-wide initiative for spotting AI-generated material. This measure is intended to deter users from seeking to circumvent the labeling process.
AI Literacy Programs
TikTok is also launching a $2 million AI literacy fund for specialists and institutions to create learning resources about responsible artificial intelligence. This program will assist charitable organizations focused on training coding and technology.
Platform Protection
TikTok has supported its content review process, following controversy over proposals to cut jobs for hundreds of review team members in the UK. It is set to eliminate a significant number of roles in its content moderation department in London, with trade unions and digital protection specialists voicing alarm that staff are being displaced by AI moderation.
A company official stated that staff-based oversight would still have a role, but AI can protect employees by removing the most graphic content ahead of it has to be seen by humans. The company stated a 76% decrease in disturbing and violent content seen by safety staff over the past year due to intervention by its automated systems.
We believe it is crucial to integrate staff and AI to maintain a secure environment,” she said. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to reduce exposure to dangerous material as rapidly, which is why a extensive automated help is proving valuable operate efficiently.”
